You have built a company around your value proposition, but are now a victim of your own success. Your company depends primarily on talented people not systems so you are unable to scale. You are starting to break your promises. Your customers are losing confidence!
Your value is misunderstood and you're perceived as a commodity. You are generally "unwanted" by customers who prefer not to spend. They resent your profitability and are constantly pushing down your price.
In "The Winners Quadrant" your customers' emerging needs are your platform for innovation. With access to where they are now you use leadership to make critical decisions and earn deeper trust based on those needs. Now your competitors cannot truly compete because they do not have access to the critical information that your customers entrust to you. Competitors can only watch in envy while they play catch up.
You are a complacent company with deep pockets that have fenced in your customers. Your customers don't necessarily like you but they have no choice but to stick with you as their provider....for now.
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