Our Name
Whetstone • noun: a fine-grained stone used for sharpening cutting tools.
A stone used in conjunction with water to sharpen tools encompasses the very essence of the Whetstone brand. The stone symbolizes timeless principles and core ideologies, upon which great businesses are built. Water symbolizes knowledge and insight, which are constantly flowing and being replenished. A dry stone will damage the edge of a tool, whereas a wet stone reduces friction, resulting in a sharper blade that remains intact. Our company name is a metaphor for the sharpening of your company’s edge while simultaneously reducing the friction and resistance commonly associated with change.