We'll bring fresh thinking to your team. We'll challenge them to go deeper and further than they expect in a typical sales training program. We mean business. We mean to build your business.
This program is designed for experienced sales professionals that want to see bigger results fast! Many sales professionals are unclear about how they should pursue larger, million dollar or multi-million dollar deals. Often, this lack of knowledge also leads to a lack of confidence. Now, there's no need for your team to feel intimidated about doing large deals. They'll get the education, motivation and coaching to help them achieve new levels of performance.
The Secrets to Million-Dollar Selling Program is an advanced sales program designed to help sales professionals become more effective in making major sales. This program will introduce them to a unique approach to the sales process. By implementing this approach, they will be able to:
The bottom line? We help you and your team make a lot more money by helping you deliver far greater value to your clients. What would it mean to you if you could grow your business significantly in the next couple of years?
This fast-paced, interactive workshop will make learning these essential concepts for mastering the complex sale easy and fun. All concepts will be presented clearly and in an easily digestible manner. You'll gain insights into and mastery of:
Each module comprises lectures, worksheets, and templates. Participants are expected to come to the workshop with active accounts to which they can apply their learning. An exclusive online area will be set up for your organization where the learning will continue after the in-person workshop.
Adrian Davis is the founder and CEO of Whetstone Inc. Whetstone works with CEOs and sales leaders to help them build customer-centred sales teams that result in growth and profitabliity.
Adrian has developed a reputation for helping companies develop highly focused sales and marketing strategies, which increase revenue. He has over 20 years of experience in strategic selling and in-depth understanding of how to win multimillion dollar accounts. Adrian is also the Past President of the Canadian Association of Professional Speakers, Toronto Chapter and currently serves as Foundation Communications Chair at the Association's National level.
Tell us about your challenges and we'll explain how we can help.
Ron Harper is the CEO of Cogent Power. He's been in the industry a long time and he's a visionary. When Ron analyzed the steel industry, he saw how terribly competitive it is and how commoditized vendors are. He decided his firm wasn't going to race to the bottom with all the other vendors. He decided he would work hard to differentiate his firm based on delivering a compelling value proposition to his customers.
We shared our Winners' Quadrant model with Ron. He committed to his account-facing team members engaging in Key Account Management; becoming Trusted Advisors and Cogent becoming a Symbiotic Partner with its clients and his firm becoming truly innovative. We educated the team on the Winners' Quadrant and provided our Strategic Sales Training Program to the sales team.
This was a tough transition as it meant a wholesale change in how they went to market and how they delivered. It meant really listening to customers and really acting on what they heard. It also meant a challenging transition for his team. Not everyone was prepared or able to make the transition. Ron did not look back. He held to his vision and the team embraced it.
Within 24 months Ron has completely revolutionized his company. In his first year, the company grew 25%. In the second year, the company grew by almost 30%. Moreover, his team just closed the largest piece of business in the company's history. This deal is a game-changer. Other major prospects are now lining up and asking about how Cogent might be able to help them. The Cogent team is engaged and triumphant. In a recent trade show, they showed up with a completely different message than everyone else. All the other vendors displayed their "product push" message. Cogent messaging was focused on how they can help their customers to be successful in a challenging market. Thanks to Ron Harper's leadership Cogent is on the move!